Hi, I’m Jason.

I led creative strategy behind $70M+ in annual ad spend, ROI positive. My team made most of the ads that drove that return, on a testing system that turned emotional storytelling into structured hypotheses across Meta, YouTube and display.

The winners didn’t stay on social. They shaped two years of Calm’s partnership with Uninterrupted, LeBron James’s media company, and the TV that came out of it.

Emotionally resonant creative and measurable outcomes aren’t in tension. They’re the same thing done honestly.

Five insurance products, five growth teams, thirty-plus stakeholders. Hundreds of ad variations a month across video, static, UGC and animation, each one true to its product and accountable to CAC, CTR and ROAS.

I led a team of nine plus agency partners and freelancers, and built the system that made volume and quality the same job.

Three years after I left, Sprout brought me back to rebuild the Brand Creative Studio: design, video and motion under one roof. Nine creatives who needed a shared identity, clear expectations and rituals that made the work feel like ours.

This is what the team shipped once we had a standard.

Uber across every vertical: Rider, Driver, Eats and Freight. Ad systems designed to swap language, market and product feature without breaking the design.

I started in broadcast and won a Regional Emmy for art direction and motion design. Broadcast taught me how motion and sound create feeling before the conscious mind catches up.

It also taught me that a deadline that won’t move sharpens everything it touches.